Netflix Movie Posters Might Be Pandering To You

The Late Show with Stephen Colbert
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Some are noticing Netflix's tendency to entice black users with movie posters featuring black actors, no matter how minor their role in the film.
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24-Okt, 2018



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Nysi Tay
Nysi Tay 7 kun oldin
Yes the app spies everything you do
Nysi Tay
Nysi Tay 7 kun oldin
Yes 100% they are I find Netflix's x of weak content
Central Star Wars
But wait.... Why netflix knows the color of your skin ? They weren't supposed to know it
Jeff Darnell
Jeff Darnell 2 oy oldin
People need to research what the word "racist" actually means. Sure it's weird and corporate like just to sell their product, but it isn't racist.
Meta 4 oy oldin
They're just showing the sorts of things that that user likes to click on. If the person who does the clicking prefers black people over white, then it's the viewer who has the problem, not Netflix. Colbert's not an idiot. He knows this.
W P 4 oy oldin
He was in the Hobbit ! Mind blown !
Nico Simioni
Nico Simioni 4 oy oldin
Not even black people want that SJW bullshit
Florian Jenders
Florian Jenders 4 oy oldin
I keep getting pretty gory artwork for stuff like Daredevil or The People vs OJ Simpson because I watch a lot of horror movies. Hm, explains that.
Ariel Steinsaltz
Ariel Steinsaltz 4 oy oldin
Not gonna lie, if the clip hadn’t been shown I might have actually watched the hobbit just to see his cameo.
Gladys Reyna
Gladys Reyna 4 oy oldin
OMG this is so true! Ive seen these adds on Netflix, and I was wondering why they did that.
jerk fudgewater
jerk fudgewater 4 oy oldin
Edd Bagley Jr. was Fantastic in ‘Meet The Applegates’ if you haven’t seen it check it out
D Schepherd
D Schepherd 4 oy oldin
The ad that preceeded this video was for Patriot Act with Hasan Minhaj, and strongly featured ex Daily Show writer and son of Indian immigrants Hasan Minhaj, so I have to assume he's only going to cameo in it based on this video.
Herbert Erdferkel
like the YT-recommends list ... if you have watched 1 or 2 fishing videos on the last days you get more and more of them recommended the days after etc.. And to stick with the comparison, their altered posters are similar to the clickbait YT-thumbnails with boobs etc. ... will work for a short time and then it will turn into anger and bad reputation for NEtflix on social platforms ... its probably no coincidence that Netflix is dropping the user reviews and ratings, that could have been easily the first address for all the disgruntled user. However, the racism accusations should go into both directions. Of course its low of netflix to show you altered posters with black people barely in the movie to get your attention, when you watched a lot content with black people in the lead. But honestly its equally racist of such audience when this seems to actually work and proves those black people do chose on basis of skin color what they would watch. As usual not just one of those screaming racism are actually somewhat racists themself, just in the opposite direction and without the realisation of how it shows.
Brian Meaker
Brian Meaker 4 oy oldin
Dan Perez
Dan Perez 4 oy oldin
*Multi-instrumentalist and BAMF, Louis Cato. FTFY
Ph@tMantv 4 oy oldin
This is why I only get Shitflix periodically when shows like Daredevil or Castlevania drop. I binge it then drop the subscription service until the next time.
Chase 4 oy oldin
You have to give credit to a comedy group or entity even they will 'readily' voluntarily make fun of themselves in the skit! I'd watch more for Louis catos bass slapping... [sorry, that didn't sound as dirty in my head as it does written aloud lol!]
Bethel Solomon
Bethel Solomon 4 oy oldin
My 'Love Actually" poster is just Liam Neeson. Maybe cause LIAM NEESONS IS MY SHIZNIT
Rob Elliott
Rob Elliott 4 oy oldin
Interestingly It would have to be based on what you watch. I've never filled out a form on Netflix that asks what level of melanin is in your skin. (not saying it is good or bad... just saying it is based on viewing habits)
Moumita Sarkar
Moumita Sarkar 4 oy oldin
I didn't know Stephen was in The Hobbit! WOW!!!
MasonJordan 4 oy oldin
Yeah they do it with lgbtq ppl too
mandarinduck 4 oy oldin
I hate algorithms. Just split everything into categories, show me some stats and ratings, possibly let me sort movies by them, and let me make my own god damn choices.
Laurence Bell
Laurence Bell 4 oy oldin
hahaha how is trying to make as much money as possible racist?! If the posters didn't work, then they wouldn't use them. There is such a thing as not being a sneaky ad exec, doesn't mean that you have to ring the racism bell.
justsaying 4 oy oldin
Netflix is no different than any other industry.....they all exploit black and poor people. Let the buyer beware....that's all you can do.
Mohamed Farouk
Mohamed Farouk 4 oy oldin
Seriously Netflix? This beyond ridiculous.
Sugar Daddy
Sugar Daddy 4 oy oldin
How do they figure out they're Black? Where they live? If their name is DeShawn or Latisha? Or based on their own viewing patterns? In the first two cases, that's a bit racist. In the latter, if they're already looking for Black-targeted content, well... Deceptive and condescending, yeah, but isn't also racist if you refuse to watch a movie because the protagonists are White? It goes both ways, they made a Martin Freeman poster for Black Panther. "Look Chad/Becky, don't be afraid, there's White dude you can identify with"
Julie W.
Julie W. 4 oy oldin
No, the Love Actually guy was in it for longer than 30 seconds, but he was a VERY secondary character. But, how do they know they're black? Just target predominantly black neighborhoods?
Kowasi 4 oy oldin
They better let Louis Cato talk now!
Ari Ze
Ari Ze 4 oy oldin
Never noticed it though...
S Q 4 oy oldin
There would be a riot if it was reversed. If they changed black people to white people on a poster. Like changing Will Smith to the secondary actor Shia LaBeouf in iRobot. The way Netflix is doing this is def rasist and misinformation.
Jordan Rouse
Jordan Rouse 4 oy oldin
Watching this while eating nachos lmaoo
Eva Grace
Eva Grace 4 oy oldin
when he said “daredevils over” i felt that
TheLuvnara 4 oy oldin
Omg!!! I get all the asian stuff!! Never realized that!!!
Good Messenger Jennifer 2.0/Malak
Yeah....I KNOW! I saw!
Andrew Strauss
Andrew Strauss 4 oy oldin
If you’ve watched any Tyler perry movie, Netflix’s algorithm figures that you must be black. That’s how they figure out your race
JDMime 4 oy oldin
They do the same thing to women. They show women as normal humans fo us, but any males, they change the women to look dumb and giggly in the poster, like a stepford wife.
Music 4 oy oldin
Its marketing. No it's not racist. FFS
Muva Foo
Muva Foo 4 oy oldin
Just give me a good movie to watch that's all I ask for. I don't care what color the cast is. Black people are not that sensitive NETFliX.
Sal A
Sal A 4 oy oldin
rip alan rickman
Bos La Moss
Bos La Moss 4 oy oldin
Wow, this is what people are taking time out of their day to complain about? Do you know how good we have it in the US? We have it so good that thousands of people are clamoring to come here, trekking over thousands of miles. We have it so good in the U.S. that people are complaining about the thumbnail pictures on a TV screen, from a service which delivers on-demand TV and movies, non-stop entertainment in brilliant HD, for only $11/month, a service which by the way, they can simply cancel if they don't like it. BTW, it's NOT RACIST!
Jessica Cyr
Jessica Cyr 4 oy oldin
Where's the box when subscribing to Netflix that you check "I'm black" to get targeted ads? Maybe Netflix already knew I wasn't, so it didn't pop up? I'm sure that once they have your money they don't care.
Blacknmyles 4 oy oldin
I'm black and this is the dumbest thing to complain about. Netflix is the most diverse badass movie company that exists. They've given more minorties shows and leading roles in 5 years than all Tyler Perry movies combined lmao It's not pandering. Netflix is awesome. I support them 100%
MsDemzon 4 oy oldin
This is sort of like the ads I get on Pandora in Spanish ever since I added Santana to my play listings.
David Sanchez
David Sanchez 4 oy oldin
I wish Danny Trejo came up on my netflix for all my shows displayed picture.
Orenthal Simpson
Orenthal Simpson 4 oy oldin
Tyler Perry presents:: Trainspotting
UsirRaMaroon 4 oy oldin
Damn, Stephen was kinda racist on this video. But who didn't know the thumbnail photos for videos on Netflix change ever time you refresh?
Eno 4 oy oldin
See, the funny thing is that Netflix just made a bunch of pictures with black actors in them. They only actually showed up for people because Netflix detected that they were more likely to start watching a show because it had a black actor on the picture. So.. really, is it Netflix that's racist or the people choosing to watch a movie based on the color of the actor's skin?
Ahmad Philips
Ahmad Philips 4 oy oldin
good point. we're all a little biased
Lyle 4 oy oldin
I didn't he was in The Hobbit - how cool is that cameo?
George Sosinsky
George Sosinsky 4 oy oldin
Wow just wow
Ace Diamonds
Ace Diamonds 4 oy oldin
dont sell yourself short, you nailed it in the hobbit.
M. Ivy Luna
M. Ivy Luna 4 oy oldin
So i got this movie from my local tractor supply store once, on the cover was this little white girl running next to a white horse It was called winni’s horse i think The actual movie was about a little Chinese immigrant girl moving to i think Sweden and learning about Christmas Blond girl was the first friend she made in school and honestly the delivery boy had more lines then her 😂 The white horse was just a horse some neighbors had and if im not mistaken he died halfway threw film of old age Oh and the movie was likes dubbed over in English but was mostly in mandarin i guess Other then where she was talking to the people in the village or the school It was actually a good movie Also her “horse” was a pony that “santa” gave her 😂 Her poor parents were super confused and had to convert a storage area into a stable as the neighbors dressed as santa had given her the pony 😂😂😂
Zreknarf 4 oy oldin
fair play by netflix imo. they're just pandering to the things that you click on. if you only watch a movie because there's a black person in it, you are the racist
Mei Ling
Mei Ling 4 oy oldin
Reading through the comments it seems a lot of people aren't getting why this is so wrong/annoying (and only smart marketing in the short term, while self-defeating in the long term). The problem is not that they are targeting POC or a gender or w/e group, the problem is that they make it appear as if they cater to those groups by putting specific people/themes on the cover, while they do nothing to change the content. What we want is more female black leads, etc. in the actual shows, not covers that deceive us for at most 1 episode. It is just plain deception that immediately disappoints the viewer. Eventually people will get used to this kind of marketing catfishing and it will stop working (just like all those clickbait ads that every new generation responds to less and less). In the meantime, it makes it harder for viewers to find and support the shows that they actually want to see and creates a lot of irritation and dissatisfaction.
Lady pilliwick
Lady pilliwick 4 oy oldin
So your saying in a santuary city. ( or state like California ) you don't have to be a citizen. .don't have to show residents. Basicly just sign up. This explains why students at a university in France has signed up to vote in Californians midterm. ... Friend told me they had 3700 mail in ballots.... and these are just kids. .. how many people in foreign countries are being paid to vote in the midterm ? Stephen. ..your a fool
jesbsnrn 4 oy oldin
immediately tried this
Margaret Kennedy
Margaret Kennedy 4 oy oldin
I saw you in The Hobbit, Mr Colbert. I stood up and said "Ohmigawd that's Stephen Colbert!" and my friend pretended to not know me.
WDC Art .Co.
WDC Art .Co. 4 oy oldin
Watching this like “wait does Netflix think I’m black?!” I’ve been noticing this a lot lately. It’s weird
Chucky B. Rantin
Chucky B. Rantin 4 oy oldin
Netflix, "Of course we would never do that. We wrote algorithms to do that for us".
Rock Balancer
Rock Balancer 4 oy oldin
1 like = 1 Cato
Derravart 4 oy oldin
So how do they know theyre black users? What you watch? That doesnt determine what you are. What i watch doesnt define my race
T Mox
T Mox 4 oy oldin
Watch all these movies - here’s the black person who is the first character to die.
sam rink
sam rink 4 oy oldin
um, yes. i watched "set it up" the other day and pete davidson was on the cover, but he was in it as a gay roommate for a couple short scenes.
Star light Kid
Star light Kid 4 oy oldin
Chinwetul Ejiofor will shudder to hear his name being called like that by Stephen 😀
Pat Brodie
Pat Brodie 4 oy oldin
All of those movies look like they suck ass too
Leon Davis
Leon Davis 4 oy oldin
I love this guy!
Amanda Glace
Amanda Glace 4 oy oldin
I had been wondering why some of the netflix movie posters seemed so out of place when compared to the movie.
Chris Moore
Chris Moore 4 oy oldin
I know that Jurassic Park poster was supposed to be a joke but the JP poster on my Netflix account is literally just a picture of Samuel Jackson. I’m white, by the way, so I’m thinking the movie was only advertised to me in that way because I really like Samuel Jackson.
Steven K
Steven K 4 oy oldin
Colbert sucks horsee cockk
Lorenzo C
Lorenzo C 4 oy oldin
its netflix's AI lol #racistAI
Greg M
Greg M 4 oy oldin
Is the problem with Netflix? Or is the problem that Hollywood still has a huge racial divide when it comes to casting? Or is the problem with the entire industry including Netflix?
Annora 4 oy oldin
Yeah the Netflix 'strong female lead' category that they push at me has messed up, negative and icky female characters almost exclusively. Women I would really not want to meet. And half of them are Netflix originals.
kannita 4 oy oldin
Interesting. They must think I’m Asian then. 😂😂
Eagle Legion
Eagle Legion 4 oy oldin
Maurice K
Maurice K 4 oy oldin
Can confirm that Netflix does this, at least to some small extent. When I moved back to Hong Kong, the poster for X-Men Days of Future Past changed to show just Colossus (for whatever reason) and Fan Bingbing's character, who was in the movie for like a minute at best.
Pulak Kumar
Pulak Kumar 4 oy oldin
Talk about race-baiting
Erdem Memisyazici
So how well does the algorithm work when you're not racist? Like if an Eskimo was watching Netflix with no concept of racism in the Western world, what kind of posters are they going to see? You watch Chapelle, Luke Cage *and* Hanibal? We're definitely dealing with a black man here, cue the posters. Let him rest his eyes upon his own people. Wait, this is profiling as in the literal definition? Crap. I thought it was click bait. Good ol' fashioned 'murkhan click bait. I swear that is some true dedication to the presence of racism in this nation. You believe it so blindly that you don't even ask for race anymore, you just assume, surely if you're white you don't want to stare at black people. Talk about setting the bar low Netflix. *throws a rotten tomato*
Billy Begood
Billy Begood 4 oy oldin
Anyone calling this racism just isn't happy with life unless they have something to bitch about. Misleading marketing, sure. But any of this is hardly racist.
One Love
One Love 4 oy oldin
Ok so I watched his 7 seconds hobbit performance like 100 times on repeat and all the sudden I'm obsessed??!!
Kedolan 4 oy oldin
That stealth brag from Stephen, lol!
Pan Darius Kairos
I gave up on Netflix because they cancel too much.
Brett Nigocs
Brett Nigocs 4 oy oldin
Deep Vein Thrombosis is not just cause by sitting you idot
Poufkimashoula 4 oy oldin
The content I watch on Netflix is so diverse and on such polar ends, I bet they can't figure me out.
Raman Vashisht
Raman Vashisht 4 oy oldin
it's not racist marketing, it's just targeted marketing. i think Americans are really hypocritical in this. they don't say a thing about real issues concerning racism but make a lot of hue and cry on immaterial stuff
Guy Ganani
Guy Ganani 4 oy oldin
He knows exactly how I watch Netflix!
Asehpe 4 oy oldin
Hey! What about Jean Baptiste?
Austin Faulds
Austin Faulds 4 oy oldin
That detail about the Coke and nachos cut deep. Are you monitoring me, Colbert? Goddamn.
Emily K
Emily K 4 oy oldin
Lol I‘ve known about Netflix changing pictures for a while but now I know why it took me like 5 episodes to realise the black girl was barely a main character
Naomi Curtis
Naomi Curtis 4 oy oldin
My posters change daily it makes finding a show that you want to watch further difficult I thought I was crazy when posters started looking creepy Halloween or more sci find. Thanks.
Pak RT
Pak RT 4 oy oldin
The Shining starring Scatman Crothers
Gusstavv's Stuff
Gusstavv's Stuff 4 oy oldin
I don't get why the fuck Netflix isn't using a tinder like selection scheme instead their "suggestions". It's annoying and I don't want to see narco's series for the nth fucking time!
Rup Tratin
Rup Tratin 4 oy oldin
You mean minorities are being used by the entertainment industry to appeal to minorities? Say it ain't so! I never!
Adot Burr
Adot Burr 4 oy oldin
What a stunning performance by Stephen, I'll never forget how it took my breath away
Marcus Crowley
Marcus Crowley 4 oy oldin
Hehe! Didn't know he was in The Hobbit.
M C 4 oy oldin
Disney is going after Netflix lol
Carlos Guevara
Carlos Guevara 4 oy oldin
YTFlove4ever 4 oy oldin
He was in the hobbit? Really
AJ Quinn
AJ Quinn 4 oy oldin
My pictures were changed too - although I don’t think the algorithm can figure me out because I’ve had a weird mix of movie posters in mine.
susiesan 4 oy oldin
I hate the personalized posters because sometimes I can't tell what the movie actually is if I don't remember the name of it. I wish I could just chose to have the original covers or posters or whatever.
addmore Hops
addmore Hops 4 oy oldin
Swap coke with glass full of liquor and you're there
Cornelius White
Cornelius White 4 oy oldin
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