The Secret strategy of OnePlus

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Reviewing the Strategies that OnePlus used to sell it's Smartphones, and what they'll continue doing for the OnePlus 7 and beyond.
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9-Yan, 2019



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Mening pleylistlarim
Keyinroq ko‘rish
Fikrlar 1 603
Nalina Chandran
Nalina Chandran 4 soat oldin
I like one plus,s strategy especially color cycle so which company makes phones that don't appeal to the people... (Not apple) IT'S LG ( life's good) More like not good
Heynando 19 soat oldin
LG's phones aren't their prime source of revenue, to the contrary, on the other hand OnePlus' revenue is constituted exclusively of smartphones meaning if they don't sell phones they'll go out of business, that's precisely why they are aggressive, they have to fight. The comparison between the two brands & models isn't wrong but it is somewhat an amateur POV. OnePlus is nerdy, and the majority of their customers are nerds, ask a non-nerdy person if they ever heard of OnePlus, the answer will most certainly be negative. I think this video collaboration has good intentions, but bad or not-enough research.
Views And Reviews
I like you videos and ur look...but i found bit high voice modulation in your voice..
Debjyoti Chakraborty
This is an eye-opener. Even today the so called influencers are comparing OnePlus 6t with S10. 6t with a birght optical fingerprint scanner and no wireless charging compared to a phone with groundbreaking ultrasonic fingerprint scanner, wireless charging, wireless power sharing, extra wide angle camera, one of the first companies to adopt holepunch, next gen WiFi etc. How can one compare OnePlus 6t to S10. These influencers are still now living a dream.
GaurangGP Patkar
GaurangGP Patkar 2 kun oldin
I thought this will get more dislikes than likes. People are very overhyped about one plus.
Ghiyãth Klink
Ghiyãth Klink 3 kun oldin
Oneplus should just buy out HTC
Reyhan R. R.
Reyhan R. R. 3 kun oldin
Flagship with below 4000mAh battery still no deal for me
morfgo 4 kun oldin
Ur gay
I am looking to buy a oneplus 6 over the note 8 because i really need a new phone and for me it's better to buy an old flaship than a new midrange. The only thing i hate about the oneplus is the motto "the speed you need". What ? usb 2 is SPEED ? having a fhd screen over a qhd screen just to make the phone last longer and work faster is ok ? no, oneplus, you got it wrong !
Ajay Ganesh
Ajay Ganesh 12 kun oldin
And not to mention oppo and vivo doing all the hot water testing for oneplus, so that oneplus can take the dip with confidence.
Daniel Díaz
Daniel Díaz 13 kun oldin
Hablas en español jaja
Vanja Pecalj
Vanja Pecalj 13 kun oldin
But the fine tuning of the device is a big deal.
Magnus Lööv
Magnus Lööv 14 kun oldin
Their biggest selling point still is that their phones are very good value for the things that matters for many. Compared to the LG G7 for example, they still have probably the best non-stock android that is very pure and clean and extremely fluid/snappy. The G7 also only have 4 gigs of RAM and a normal IPS LCD and not Amoled. It also have a much worse game performance due to a higher resolution screen and its battery time is worse due to the combo of a lesser powerful battery and bigger screen. They know that humans are much better at seing differences in contrast than other factors (colors, resolution) and using a lower resed amoled screen accomplish that in addition to also giving better gaming performance and batteri life. Also about 2200X1080 isn't exactly low res anyways... I think OnePlus make very smart choices in what matters for the phone owner. They also are extremely quick to update to never versions of android and they support their devices for a long time. The LG G7 Thinq as late as February this year still hadn't got Android 9 for international phones, only in South Korea. I think a similar case can be made against Samsungs similar priced phones with less Ram, much less fluid interface, non-stock android, late updates, few updates to an old phone etc.
Mafuzur Rahman Siddique
I wish i Could win a giveaway... From u Mr ur theboss 💙
dexter cube
dexter cube 18 kun oldin
" Of course they don't pay us"
Jay 19 kun oldin
The phone for broke bums
Tony Willingham
Tony Willingham 19 kun oldin
So in other words they have an exceptional marketing strategy..
PHANINDRA RAVI 23 kun oldin
Very knowledgeable....and was fun to watch
advi sesh
advi sesh 23 kun oldin
LG G7 is a much better phone than one plus 6t. One plus may have better design compared , buy they fail on many aspects. Let me elaborate.. 1) Display: LG makes damn good displays for televisons like samsung and they can afford to put that bleeding edge tech in their phones. Even though it's lcd panel it's miles ahead of sub par oled display from one plus. It has twice the resolution , supports hdr10 , gets super bright and has additional white sub pixel along with RGB making it so much richer and contrast ratio is up there with the best in competition. 2) IP 68 Water and dust resistance and military certified to withstand extreme weather and environmental conditions. 3) Audio quality: It has quad dac for great audio experience through headphones and has boombox speaker that amplifies the sound by using the space inside the body as a resonance chamber. 4) Haptic system: Verge has reported that LG uses one of the best haptic vibration motor for ultra smooth touch feedback. 5) Camera : Includes ultra wide angle lens that captures so much more of the scene compared to normal lens. It has the best manual video control ever put in a smartphone. It even records in hdr10 in cine mode. What I really want people to understand is that don't be fooled by what tech youtubers recommend to you . A lot of it depends on how much a company spends on marketing. Sadly LG spends all their resources on R&D rather than good marketing. Hence all their flagship smartphones are termed as underrated every single year. LG please step up your marketing game or you will perish like HTC.
Nirmala P
Nirmala P 23 kun oldin
XIAOMI is the brand that will take over one plus if they keep increasing prices...
S S 24 kun oldin
name of the Outro song?
Rods Start
Rods Start 25 kun oldin
Which country this brand from??
Hunter 26 kun oldin
Also, they listen to their fan base.
Shayan 26 kun oldin
+Great Software +Great Build Quality +Mute slider +Great Screen -Bad Camera Software (Use Pixel Mod) -No wireless charging (Even with Glass Back) -USB 2.0 -Mono Speaker -No ips rating Tell me if u like or dislike any OnePlus feature and i will update the list
Justin Su
Justin Su 26 kun oldin
the oneplus two is definitely worse than the one so it didn't really always smash what came before it
PTM 26 kun oldin
Watching this on my 6t 🐣🐣
PTM 26 kun oldin
OnePlus is the Apple for Android lovers 😇
Shukra Sripalli
Ur Voice is dammnnnn Good Bro 👌👌👌👌👌😎
Predator Pinsir
The Oneplus One wasn't unique. It was a modified Oppo find 7
Mr Fox
Mr Fox Oy oldin
Software is a major selling point. It's rock solid, I don't enjoy tinkering with roms anymore, and OnePlus gives that clean OS with light customisation. But yes, their software update times are disappointingly average.
Nafiul Islam
Nafiul Islam Oy oldin
I think they are really underplaying the software side of things. Oxygen OS is a pleasure to use, and gets regular updates. Furthermore, they have a policy of updating their phones 2 years after the release of the T model. The only other phone that can compare is the Pixel, and that costs a lot more. I think what these two reviewers are missing is that OnePlus has transitioned from a budget phone to a value-for-money flagship phone that has great software and great hardware.
Uneventful Event
I just want a good damn headphone jack
Elenuky96 Oy oldin
I have to say that i had my OnePlus 1 for almost 5 years and i had to changed because i broke the screen. I moved into the OnePLus 6 just because i think this phones are for years and works almost like the first day.
Wael Isa
Wael Isa Oy oldin
Thanks to you and TechAltsr :)
JeevS GOne
JeevS GOne Oy oldin
Please do a video for Honor brand
Jonathan Simpson
When OnePlus reach £800-£1,000 for their devices, I'll look for a cheaper "flagship killer".
Alex Pires
Alex Pires Oy oldin
TechAltar is awesome!!!!! Great Video Mrwhosetheboss!
Ali Haider
Ali Haider Oy oldin
Song name at the video end ?? Anyone!
P P Oy oldin
Jan 9..the day i got a oneplus 6t
its sareX
its sareX Oy oldin
Lol I got a OnePlus ad before this
Almaz Light
Almaz Light Oy oldin
У него красивый голос
Muhamad Ubaied
but oneplus is not the flagship killer anymore..they have pretty much become flagship themself the price. How can price be so expensive if cost of making already going down? Now make way for new generation like Poco, Honor View 20 and many more to come.
D M Oy oldin
For me Xiaomi killed all :) have poco and mi8 for wife and me and we need no more plus prices are normal compered to others. Btw video is great like all your video so no need to say more :) Cheers
Jari Seppälä
It is not secret, if we know it, right?
obolohito jibon
one plus is not a value for money any more
Safi Majid
Safi Majid Oy oldin
Don't they get to share resources from OPPO and vivo in terms of R&D
Pagal Nixon
Pagal Nixon Oy oldin
whats the name of lalalala song plays at the end
Sayak Das
Sayak Das Oy oldin
I have also noticed this trend when I was comparing the price of OnePlusOne with the current version. It steadily rose. Now it's very closer to Samsung S flagships.
Artūrs Šmitiņš
The video felt choppy. Collabs need better transitions otherwise it's like "Ok, I'm done, now to you Arun", "oh, you have some more to say, "Now back to you again". This ping pong strategy is confusing.
Fazil Abdul Lathif
Marketing is required to stand out from the crowd. But the main reason I support one plus is software update and software that feels like cyanogen/lineage. It’s stock plus so many small options. It is Google’s Nexus done properly. You should compare the price of one plus with pixel. Comparing with Samsung or LG is just bad. They don’t care about the software.
4-UP Oy oldin
I don't care about the price of the phone, I CAN AFFORD IT, the phone is beautiful, only 1 problem, I DO NOT DO NOTCHES, Period. 4-UP
Vajid Ali
Vajid Ali Oy oldin
Purchase your new OP 6/6T using below referral URL and get a surprising voucher by One Plus!! www.oneplus.in/invite#HNOMPVUTWDBH1V5
Eric Okafor
Eric Okafor Oy oldin
I think OnePlus is finally on that Samsung Pedestal. Amazing collab!
sagar padhiyar
Whostheboss voice is like dooby Atmos by God gifted.
N0PE Oy oldin
Watching on my OnePlus 6T 🥺
MrVegas Oy oldin
Both you guys need to get hold of a new crystal ball vendor. Probably the worse speculative video on the tube.
Suraj Bhardwaj
Suraj Bhardwaj 2 oy oldin
Nahnahnah. OnePlus sells phones that are cheap. You compare it to the s8 and the iPhone 7. How can you compare the 6t to these older phones? Another thing, why does it matter if they don't come up with their something innovative. They use other innovations and package it in a good quality phone with all the features of other phones and more. Oneplus makes a great product and their marketing doesn't play a big role in people buying their product. People only buy it if it's good. That's that their products are so that's why they get customers
Prashant Singh
Prashant Singh 2 oy oldin
Glad someone brought this up ...they are no more an affordable brand ...
Julio de Silvania
Great video content, you won a sub 👍
Setzer K
Setzer K 2 oy oldin
The most impressive colour option was the Mix 1 in pure white ceramic. That looked more premium than a lot of premium phones.
Yan Toha
Yan Toha 2 oy oldin
Should rename your channel, Mr. WhoistheCaptainNow?
David Ross
David Ross 2 oy oldin
It's called "marketing", which many other Android phone manufacturers (LG comes to mind) should pay more attention to.
Fzr Rahman
Fzr Rahman 2 oy oldin
No one gives a shit abt getting the tech first ... It's abt who can make it cheaper ... It's not a bad thing
töttöröö kökköröö
Oneplus has really gone downhill, i paid 300€ for onplus 2 some 2-3 years ago, now couple generations later new oneplus costs 550€ and improvements are marginal imo.
Jack Swanson
Jack Swanson 2 oy oldin
Nate Adam
Nate Adam 2 oy oldin
I'm calling bullshit on that case.
3165dwayne 2 oy oldin
The Samsung Galaxy costs less? On which place of existence?
Ravindra Prasad
Ravindra Prasad 2 oy oldin
Very Informative...
DutchRedGaming 2 oy oldin
Is it just me or OnePlus is expensiver than like Samsung (S9). Yeah the release is expensive, but in December 2018 I saw an S9 for €350 / GBP 309 in The Netherlands. OnePlus is to expensive, I prefer Nokia or Xiaomi for "Flagship" killer, sometimes Samsung also
Affan Siddhiqui
Affan Siddhiqui 2 oy oldin
Both of these guys deserve more subscribers♥️
Valaens - Serie TV
For Italian watchers, at 1:31 you can see @Andrea Galeazzi: this is a small world after all! 😂
mel johns
mel johns 2 oy oldin
Great video, do more like this one very informative..... And interesting
Naahdude 2 oy oldin
Best thing with OnePlus is that they use the same type of specs and quality as on a flagship phone, but for half the price! Its amazing!
why RU knechtel
why RU knechtel 2 oy oldin
sounds weird but I feel like its okay for oneplus to charge that much money oxygen os is worth it for me
ADITYA TECHIE 2 oy oldin
Love ❤️ from india 🇮🇳 🇮🇳
ADITYA TECHIE 2 oy oldin
Ek number
ADITYA TECHIE 2 oy oldin
Abhishek More
Abhishek More 2 oy oldin
I always liked the content Martin had to offer and the way you presented your content.. A perfectly complementing collaboration... Loved this one, hoping more would come :)
Peter Arnold
Peter Arnold 2 oy oldin
Very nice collab, guys. What OnePlus is doing, sounds like genius, as you said. Wait for everyone else to do the research, copy it, and offer it at a lower price.
Fardin Khan
Fardin Khan 2 oy oldin
UK scrap metal
UK scrap metal 2 oy oldin
Ha gay
UK scrap metal
UK scrap metal 2 oy oldin
Unbox therapy is the best
Samsur Baidya
Samsur Baidya 2 oy oldin
I'm using 1+ 6t ...I love one plus
dd cam
dd cam 2 oy oldin
I love❤️1+6T Itz...eXtra ordinary
Samsung hardware + OP software= Dream phone
Akshay Jain
Akshay Jain 2 oy oldin
OnePlus is the smartest brand ever.
Ben Wa Balls
Ben Wa Balls 2 oy oldin
One Plus is not the only company doing this, Xiaomi is doing a much better job at it. Xiaomi is the one to watch!
i never thought that oneplus phones were good value since oneplus 5 was realesed
Nirobi  Coleman
Nirobi Coleman 2 oy oldin
I love this video. Would enjoy more content like this from your channel.
Sachin Kharb
Sachin Kharb 2 oy oldin
One plus no more flagship killer or value for money.. Camera and display are far less superior than flagships..
Gene Paradiso
Gene Paradiso 2 oy oldin
Capitalism. I love it!
Ahsan Karim
Ahsan Karim 2 oy oldin
One advantage oneplus has is that people still think them as a small startup company but infact its part of BBK electronics which is biggest giant in smartphone industry and combined higher sales than both Apple and Samsung,
Gregg Germer
Gregg Germer 2 oy oldin
um, wasn't the 6T the first major phone brand to do an in screen finger print sensor? so the aren't always a second mover, but they are mostly a second mover ...
roco z
roco z 2 oy oldin
Song name at the end?
Gianni R
Gianni R 2 oy oldin
One plus is like one of 3 companies that have in-display fingerprint sensors
Himanshu Mahawar
Himanshu Mahawar 2 oy oldin
I want a video on where does the remaining phones go when they are not sold?
Aswin Ramadas
Aswin Ramadas 2 oy oldin
Watching on my oneplus 6😍
Jon Snow
Jon Snow 2 oy oldin
I was realising this recently, when I noticed it was difficult to get a reduced OnePlus even 5 months after release date, and actually considered the G7. Aggressive Marketing Indeed. Was actually thinking the Xiaomi Pocophone F1 is the NEW 'Flagship Killer'
Devanand Shaji
Devanand Shaji 2 oy oldin
I'll buy one+8t.like a boss😎
soham trivedi
soham trivedi 2 oy oldin
Thank you so much for spelling colour as colour and not color! I really appreciate someone using English properly
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