Why Post Malone Is So Damn Catchy (HBO)

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Face tattoos, unkempt hair, and beer-swilling aren’t the typical blueprint for pop stardom. And yet, we still have Post Malone.
He’s one of the most listened-to and inescapable artists of the moment, and his music has broken commercial performance records previously held by The Beatles and Michael Jackson. But for every Posty fan, there seem to be even more people confounded by the idea that he has fans at all.
VICE spoke to Berkeley College of Music songwriting professors Kareem Clarke and Brian “Raydar” Ellis to discuss the Post Malone phenomenon. They credited his repetitive rhythms and melodies and strategic song structure as major players in his music’s popularity potential. Another advantage? His average singing voice.
“You know, it's different from a Beyonce when she sings ‘Love On Top’ you know when she gets to the part where she modulates, in other words she goes from from one key to a higher key to a higher key,” Ellis explained. “When she's doing that, at a certain point the average listener is just not going to be able to follow, like they can't […] For artists like Post or artists like Rihanna, they tend to just work inside a specific, limited range of notes that complement their voice but also complement the average listener.”
Looking at his music and persona in aggregate, it’s clear Post Malone is the beneficiary of a rare confluence of factors that almost predestine him for mass popularity. The formula is covering all his bases at once.
His songs are easy for everyone to remember and sing. His music pulls from multiple genres without ever fully committing to one. He’s a pop star and a populist. He does beerbongs and he drives Bentleys.
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10-Noy, 2018

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Mening pleylistlarim
Keyinroq ko‘rish
Fikrlar 1 519
NEQXY 2 soat oldin
He might not even know he has some formula, he just doing his thing
Daniel terentyev
garbage race baiting vice back at it again
nickcon 2 kun oldin
Cool video. Until they threw the race card in for no reason.
Bad Hairlines
Bad Hairlines 2 kun oldin
yo imagine actually getting triggered by an opinionated video about a pop artist that happen to bring in race for like 15 seconds😂
Tomasz Niezgoda
Tomasz Niezgoda 2 kun oldin
nice, but exhausting editing
Rinzler380 2 kun oldin
He clearly is from the future”
Jade S
Jade S 2 kun oldin
you know what is unique though.. stupid ass news channels using someone else's fame and success for a quick buck. This shit is truly original for real, good work fellas
Jade S
Jade S 2 kun oldin
Youre trying to say that because his music is reptitive and diatonic its not unique?? Its not just about the notes its what you do with them . Tons of songs stay in key. nobody is saying he's mozart but hes unique, youre all tripping vice.
Allan Ren
Allan Ren 2 kun oldin
stay in ur lane vice this is vox's job
Allan Ren
Allan Ren 2 kun oldin
did vice literally credits posts succes cuz hes white?
J L 3 kun oldin
Cuz his musics good duh
The Brown Connor
The Brown Connor 3 kun oldin
people love to be offended. lol post is dope af
Big Gansgsa
Big Gansgsa 3 kun oldin
Walter Langkowski
Walter Langkowski 4 kun oldin
Alright who gave these two the hatoraid? I can make a playlist of Post Malone and everything he made and never hit skip one time. Also I enjoy watching his live covers of other people’s songs especially rock songs
Anastassia Fowler
Anastassia Fowler 4 kun oldin
Media makes everything mundane and racial. 😑
Cheri Stuve
Cheri Stuve 4 kun oldin
I thought it was interesting how they broke the song down. I didn't realize that much went into a song
txniz 4 kun oldin
because he's a good artist smh
Krevin 5 kun oldin
Love yah posty, keep rockin and doin you mate. I tip mah cigar to you
Rambo 5 kun oldin
😂😂😂😂😂 vice is a joke now.
Brian Calderon
Brian Calderon 5 kun oldin
Not to hate on post but the song rockstar was ghost written by Joey bada$$ (underrated rapper).
Jack Smith
Jack Smith 5 kun oldin
vox???lol vice going to shit
Maximus Decimus 
Maximus Decimus  5 kun oldin
KAMENG BENGDE St 5 kun oldin
This video is not catchy at all
Matt Parker
Matt Parker 5 kun oldin
Love his music but those tattoos are ridiculous
Justin Paul
Justin Paul 5 kun oldin
Post Malone is catchy cause he is Post Malone very simple
Rilly Jo
Rilly Jo 5 kun oldin
Went dbl play with no promotion. Bet the label loved that
B Elston
B Elston 5 kun oldin
Vice thinks post Malones voice and looks are average. Good to know. Not. Dicks.
Sportysport 5 kun oldin
This video was about 10 seconds short of calling white privilege the reason for Post's success.
Muhd Hzwn
Muhd Hzwn 6 kun oldin
His videos with h3h3 really showed me that he's really just a genuine dude.
DORIAN PRIME 6 kun oldin
People who are afraid analyse the parts because they dont understand how to make the whole
DORIAN PRIME 6 kun oldin
Stop trying to analyze things just live
Obak King
Obak King 6 kun oldin
Hes just a good person and singer dont hate
A mad scientist capitalist in the field of pop music
MB Porter
MB Porter 6 kun oldin
This video was repetitive. Catchy af.
Nawar Salim
Nawar Salim 6 kun oldin
The only reason he is catchy is because you can understand him
Edgars Nezinu
Edgars Nezinu 6 kun oldin
I don't know who he is and i don't care ...Just wondering how he is so popular if i don't know him ROFL
Lucad 6 kun oldin
i dont know if theyre talking shit or complimenting him, and why tf bring race into it LOL
M G 6 kun oldin
The song in the background... Just Fire
AARon PLate
AARon PLate 6 kun oldin
Haters... they sounded like a racist kanye promoting beyonce and belittling post.. gtfo..
AARon PLate
AARon PLate 6 kun oldin
She's no Aretha Franklin or Diana Ross or whitney houston..
AARon PLate
AARon PLate 6 kun oldin
Beyonce isnt all that.. get over it..
Manhi 6 kun oldin
If just one person reads this, it'll honestly make my day. I'm an producer from Algeria & I know people write this all the time but I believe me I'll be the one you'll be happy you listened to , If one person could give this a thumbs up you'll be one step closer to helping a man's dreams come true , I swear I don't suck and you won't be disappointed , Just give me one chance and 3 minutes of your time. Thank you
justkidding 6 kun oldin
"Face tattoos and unkempt hair aren't usually a formula for pop stardom" What? 🤨
MrBobbyDolow 6 kun oldin
So much spite
Mexican Bev
Mexican Bev 6 kun oldin
I can hear “better now” echo in my head and I love it.
Dino velvet
Dino velvet 6 kun oldin
Lol pop defined by melody or melanin
Muhd Dck Ibrahim
Muhd Dck Ibrahim 6 kun oldin
I'm Black & you guys are just a bunch of of haters, and yall should also stop acting like you know much about music. The real reason post is very popular and loved is his unique voice and enticing manner of approach to every instrumental, period. STFU. Hey vice, are you guys out of shit to document? What a bunch of losers.
Dino velvet
Dino velvet 6 kun oldin
Repetitive because he is not talented ain't got word play and oh yeah repetition is the number one form of brainwashing
burdy 6 kun oldin
Yeah... they’re white? And?
El Jefe
El Jefe 6 kun oldin
So basically he is a talentless hack
Zimri Hinshaw
Zimri Hinshaw 6 kun oldin
He might wear the formula on his sleeve, but that doesn’t mean that his music doesn’t come from the heart and have real feeling behind it.
Spikes Hostage
Spikes Hostage 6 kun oldin
I know he's pop but some of his music is like or is rap.
Mike alll
Mike alll 6 kun oldin
The problem is people like the "experts" dont actually know how to create good music. They just know how to teach. If you can't do, teach. And they hating on my man just cause he's white.
Tyler Stefanic
Tyler Stefanic 6 kun oldin
I love how it's a "formula" they can spit but can't synthesize themselves. funny how that works.
Sharp ShooterZ71
Sharp ShooterZ71 6 kun oldin
Post is Talented, Post is a well rounded respectable, hardworking, & humble artist! No matter how many people try to break down is music and style and try to pick away at it and try to degrade his style you can't say he's not gifted! Post is Genre-less Post is just, Post! 💯
a Human just Being
a Human just Being 6 kun oldin
But it's out of my control...oh oh that oh oh=simple yet genius #hook
Gary Brown
Gary Brown 7 kun oldin
I bet he don't write all his music ...wtf ....
Gary Brown
Gary Brown 7 kun oldin
But he didn't write Rockstar though ..joey badass then wtf......
Hard Worker
Hard Worker 7 kun oldin
Wow music is on the decline. Blows my mind what folks calling talent
Snap Back
Snap Back 7 kun oldin
I like post his music 🎶 post is dope
Denied- Gaming
Denied- Gaming 7 kun oldin
Really dont know what all the hate is about. I liked the video
KEMETE101 7 kun oldin
Any White artist will always do better than a black artist doing the same type of music. Not only will he get radio play on the black or urban stations, he also gets play on the pop stations that do not play the black artist that play the exact music, just like Emiem, Elvis, Maddonna, Britney they will be 10x more successful because of the population of US and radio station bias. No white station is gonna support a black pop or rap star singing to little white girls on the radio. They are not gonna promote black males as sex symbols to their youth plain and simple.
Laptev Media
Laptev Media 7 kun oldin
I respect him because he seems to be a really nice guy but his music is trash. The thing is that the average music consumers like this kind of less demanding music.
ebruceii 7 kun oldin
That moment when all the Brad‘s Chad’s and Becky‘s find out exactly why the music that they love is absolute garbage LMAO
Joseph Smith
Joseph Smith 7 kun oldin
Lester Curry Gaming
Why do they have to bring race 😂 wtf
JojiLink 7 kun oldin
Culture Vulture backed by an army of whites. need i say more?
Yavuz Baysal
Yavuz Baysal 7 kun oldin
Post is like McDonald’s
Derek Conrad
Derek Conrad 7 kun oldin
His music is meditative. It slows down the brain waves.
jayteso 7 kun oldin
In other words, his listeners have double-digit IQ's.
CEDES 7 kun oldin
Post Malone isn’t average.
M K 7 kun oldin
It's catchy 'cause he's creative and unique. His voice carries the melody instead of the beats doing that.
David Quintero
David Quintero 7 kun oldin
I watched this twice. Just to make sure I'm not mistaken. This is so negative. How about a little bit more praise for being himself. As a person that listens to many different genres of music, spanning multiple decades, I can say Post is unique, genuine, and a true artist. Keep doing great things. We love you!
author 7 kun oldin
*OnLy tWo oF thEm wERE bLAcK* jeez u guys r such losers...
Charlie Cordero
Charlie Cordero 7 kun oldin
0:30 News, posty it is popular for his music according to 2 professors of berklee.
Aaron Cantu
Aaron Cantu 7 kun oldin
I like how this video shows how lazy and complacent the mass majority of listeners are. Maybe one day we'll demand more of our music artist, so that they won't literally be rewarded for saying a phrase on repeat for an entire album. Until then enjoy it while you can post.
Robot Ace
Robot Ace 7 kun oldin
That race comment was so unnecessary.
Marcial Ortiz
Marcial Ortiz 7 kun oldin
Who else kept trying to clean their screen thinking it was dirty but it was just the video
Croaton 7 kun oldin
What a useless job.. ‘song writing professor’
Davido Star
Davido Star 7 kun oldin
You’re so annoying you had to bring race into music 🙄
kushal rai
kushal rai 7 kun oldin
its easy He writes and sings from the heart and we love it .
ethr95awd 7 kun oldin
vice wears its agenda on its sleeve - we see right through you and because of this you are dismissed
Trash guitar
Trash guitar 7 kun oldin
Because he repeats himself that’s why
Lionel Bluecobrakai
song writing professors, aka couldn't come up with their own shit so just sit atop their little hill and belittle someone who has proven that he is talented. I listen to music to relax, to enjoy myself, to gain catharsis, I don't listen to music just because it's complicated or intricate, I listen to it if it sounds good. Smells like teen spirit is repetitive, Bohemian Rhapsody isn't, both are phenomenal songs. Neither is implicitly better or worse. Adding the race portion at the end shows this video for what it is. The musings of jealous bitter people.
vinpin 7 kun oldin
Was this a video by vox?
Kunaal Uppal
Kunaal Uppal 7 kun oldin
Music is dead
James Xu
James Xu 7 kun oldin
i dont get it are they praising him ?
amphetamean-queen 7 kun oldin
Oh god, I'm that person who hasn't listened to a wide range of stuff over the course of many years, so Post sounds unique but no, he's wearing his formula on his sleeve...really??? Is it that simple? Can't he just be a good composer and not have a formula?? I'll go with the last question and continue being the old fart that I am.
Jeff Lombardi
Jeff Lombardi 7 kun oldin
All I know is Post Malone loves Olive Garden. “ when you’re here, you’re family”
Jose Martinez
Jose Martinez 7 kun oldin
Post Malone... catering to the simpleton crowd 👍
Ramon B Media
Ramon B Media 7 kun oldin
Post Malone + Nickelback!
Susan Leitch
Susan Leitch 8 kun oldin
Post Malone is unique and extremely talented. That is the reason why he is so successful. But, haters will be haters.
ASZRIEL 8 kun oldin
This whole video is like a knock-off vox earworm vid lol
Parker Ault
Parker Ault 8 kun oldin
AND they called Drake white. Am I out of the loop on that one or what??
Parker Ault
Parker Ault 8 kun oldin
His not special voice. These guys are some dickheads. They even compared him to Rihanna while saying it...?
sikosis999 8 kun oldin
Vice continue'n their bullshit spin tactics and smear campaigns, with Vox highjacked format . . . why dont you twerps get off the tit and do some real journalism with actual points to the story? i want my 5 minutes back
ProjectfullCurcit 8 kun oldin
It’s not like he is thinking about any of this when he’s writing a song. Talk about reading way to in to it.
ProjectfullCurcit 8 kun oldin
He just writes fucking music that is good.
alex619leal 8 kun oldin
Still, why the face tattoos? He would look much better without them
naju332 8 kun oldin
ama go listen to some post hes awesome
Oii Poiuuyt
Oii Poiuuyt 8 kun oldin
Terra Junior June
Terra Junior June 8 kun oldin
So listening to Post Malone will make your brain work Abit simpler almost like your getting programmed from the repetitive lyrics, I'm glad I listen to tech n9ne , one takes and only real music is dying like rock.....